New Digital Marketing Strategy, Online to Offline with Kiosk

By Santoso Surato BSc., MBA

Consumers are moving to mobile and online content now, and every marketer in the world focus on content marketing to maximize their SEO and SEM. All strategies are to get visitors reach your website.

Is that really optimal? Or are we only serving the milenial generation? What about older generation than the milenial youth?

We deploy a new strategy to bring online to offline in digital marketing via kiosk, we deploy this kiosk on Surabaya Juanda airport with over 36,000 people passing by everyday. The result is quite phenomenal success: (1) visitors love it as offline kiosk is so fast, big screen and it gets the information that they need – in a hurry!; (2) Online is good but during travel many dont have time to wait for the wifi to work and made worse with the small screen of their mobile devices; (3) Offline allows visitors to choose the information they want and have all the links send to them for reviews at their leisure time a the hotel later on.

Eastjava.com and Indonesia-Tourism.com are leading best travel portal in Indonesia for two years in a row, it’s part of Mahoni.com technology group, for further information or joint business development please contactinfo@mahoni.com

Spirit of Reading with Mahoni School Electronic eBook is Spreading Wide in Indonesia

By Santoso Suratso BSc., MBA

I received this photo earlier today, it shows teacher with smiling students raising their thumbs up with Mahoni electronic ebooks application that has helped million of Indonesian students and teachers nationwide.

Last September we hit almost 2 million ebooks download in less than 30 days. Our statistics show that majority of the download are from Windows desktop and second coming from Android mobile devices (smartphone and tablet). Math, English and Religion are the most downloaded topics but all topics also getting very high hits.

There are about 2100 ebook titles now and our goal is to continue to increase the contents expanding to exam tests, tutoring information, study practices, and even selling school notes someday. Many teachers have wonderful teaching notes and many student have super studying notes that they can share to sell to other people.

Mahoni BSE is a platform for 50 millions students and 3 millions teachers to download school ebooks year after year, you can try it here: bse.mahoni.com

Join us and support us raising better students and teachers in Indonesia.